Expert On PPC issues
Here's an interesting interview with a PayPerClick Expert.
There is one point that is interesting which his opinion on the issue of click fraud. According to him, it's better to just let it happen. I kind of disagree with that, I would say it depends how much you are spending on PPC ads and what % of clicks are fraudulent, then if you can justify spending money to prove the click fraud because the cost to do so is alot less than the cost of the click fraud, then I say it makes good business sense to prove it and get the advertiser to refund for the fraudulent clicks.
There is one point that is interesting which his opinion on the issue of click fraud. According to him, it's better to just let it happen. I kind of disagree with that, I would say it depends how much you are spending on PPC ads and what % of clicks are fraudulent, then if you can justify spending money to prove the click fraud because the cost to do so is alot less than the cost of the click fraud, then I say it makes good business sense to prove it and get the advertiser to refund for the fraudulent clicks.
posted by
Franco at 2:05 PM
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