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Saturday, September 10, 2005

The Importance of Email Lists

Having a mailing list is important for every online business. There are various marketing gurus that have written texts on how to create these lists. Often however, the simple act of offering it to your visitors will generate subscribers. Offering incentives is a good way to get people to give your their email address. People visiting your website are the best prospects you can get, it doesn't get any more targeted than this!
Let's face it, unless you're lucky enough to have an amazing network effect promoting your business from word of mouth like for example Google, eBay and Paypal have enjoyed, you most likely have to spend money on advertising. It costs alot to bring prospects to your website and often, they don't buy right away. A good chunk of these will forget your website, never to return. That is unless you captured their email address!
So if you don't already have an email list in place, create one! There are alot of free softwares out there that will do the trick. Two I like particularly are PHPlist (if you have your own hosting account) and NotifyList (if you don't have a hosting account).
All this talk about having an email list make me realize I should perhaps create one for my blog :/ Hey, do what I preach, not what I do (or don't do) :)

7 Comments:

Blogger Bloghead said...

Hi yer, thanks for dropping by my blog and leaving your comment. These hackers are a real pest aren't they?

Anyway, nice to meet a fellow marketer online. I love making money online!

Wish you all the best!

8:17 PM  
Blogger Franco said...

Hi,

They sure are. I'll be keeping an eye on your blog also. We can all help each other to make money online, the more contacts the better right? Networking is important.
All the best to you too.

Franco

8:52 PM  
Blogger Chiu Ling said...

I think the best way to keep your visitor return is to keep updating your website or blog, having an email list is great but from my experience the effect is quite limited as people don't like these kind of email even they really subscribed for it 2 months ago!

8:44 AM  
Blogger Franco said...

Hi,

Agree that frequent updates are a must... after all you have to give them a reason the keep coming back.
Having a mailing list is very important to be able to comunicate with your subscribers. If they subscribed to your mailing list, they are interested in what you have to say. There should always be an easy way to opt-out so they can choose if they don't like these kinds of emails and unsubscribe.
Email lists are a very powerfull tool for the long term success on an online business.

9:35 AM  
Blogger Callen Damornen said...

Interesting blog. Great information here.

AAA Resources Business

6:12 AM  
Blogger Chiu Ling said...

Hi Franco,

I agree with you that email list is very important but what I want to state is that the effect it brings to a web-site dropped significantly in these days because spamming is everyone's enemies so before you reached your reader the anti-spam software would have blocked you. I think working out an email list that is more customized will be better, i.e. with reader names or other personal information customized in the e-newsletter.

1:23 AM  
Blogger Franco said...

I agree with what you said. Addressing the subscriber by name is a good way to try and preventing filtering out by filters. Another way I might add while we're on the subject is to assure you are white-listed by requiring your subscribers to click an activation link in an activation email you send them before they can be registered.
Good point. Thanks for contributing.

7:03 AM  

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